Friday, 16 December 2016

Brighton Toy Museum Jenny's Home Collection

The Toy Museum in Brighton have a collection of Jenny's Home materials and some wonderful images of the old promotional adverts so you can see what each piece or packaged set looked like. This can be so helpful as some of the things varied in design...there were several kinds of chair, sideboard, chairs and tables etc and many different looking Jenny dolls and her family!



This is the link to the page:

An excerpt:
Originally launched as Spot-On Dollhouse Furniture, with the Spot-On brand signifying accuracy, and with the brand meant to supplement the existing range of Triang dollhouses, the Lines Brothers marketing department realised that if the range was going to be used by children rather than adults, then play value was probably more of a selling point than cold accuracy, and the range was rebranded as Dollies Home.
A second rebranding swiftly followed as the success of the Barbie doll, and Triang's own new doll and accessory range Sindy showed that what young girls wanted from a dollhouse range in the 1960s was not something that represented a house for anonymous dolls, but something that represented a house for them – a range that represented their own personal lifestyle and lifestyle aspirations. Playing with Sindy and Barbie allowed girls to identify with the dolls and rehearse what their future life might turn out to be like, and assigning a doll range a specific name created a stronger and more personal branding.
The range was duly renamed from the childish "Dollies Home" to the more personal Jennys Home. Jenny had parents, and a dog, and a set of playground furniture, and also had her own toys including a doll's pram and her own dollhouse to play with ... but she also had her own bright red open-top sports car.
The "Jenny's Home" range was less strongly targeted at owners of existing conventional dollhouses - the furniture could also be played with on the living room carpet or used to furnish a shoebox, and Triang's range included sets of clip-together plastic rooms that could be used stand-alone or combined to create a modern dollhouse "apartment" living-space, which didn't assume that everyone necessarily identified with dolls that lived in large Victorian detached dollhouses with sloping roofs and chimneys.




No comments:

Post a Comment